For the past year I’ve immersed myself in the influencer industry. So much so that I’m investing in, and launching a business firmly in the centre of it.
I wanted to take a moment to talk about one (of the many things) that I’ve learned over the past year.
Consistency, in my opinion, is one of the most important life skills anyone can learn.
In this day and age, as I’ve said in a couple of my posts now, attention is key. Whether it’s in vying for that promotion, raising investment, growing your audience… whatever it may be, you need to have the attention of people to move forward.
If you look at where people typically fall down; in my experience, they get excited about a new idea, execute relentlessly on it for a short period of time. They then see the needle isn’t moving, or they aren’t getting the feedback or response they thought they would. And, what do you think happens?
They get bored. They lose interest – they need that positive reinforcement (don’t we all). The thing that sets the people apart who do grow their audience, or get closer to that end goal, is that they persevere. They remain consistent.
For example, I’ve just started doing daily voice notes and pushing these 2-10 minute recordings to Soundcloud. At the moment, literally no one listens to them.. well, a few people listen to them. If I’m serious about building an audience on that medium, I have to ignore the stats, keep pushing out the content, keep learning, and most importantly being consistent.
Over the past year when I’ve had the pleasure of working alongside some of the most creative minds in terms of videography and photography – they have been able to build their audience by consistency.
“Oh, it’s 6pm I know that they’re going to have uploaded a new video to Youtube”
You get people in the habit of checking back, you get into their daily routine.
So much of this can be applied to the wider context of life, as well as pushing yourself ahead in life.
When Warren Buffet was asked about the single most powerful factor behind his investing success, he simply responded with “compound interest”. This means being patient, improving a small percent each day, and being consistent.
Thanks for your time, and if you enjoyed this article please do share. It’ll let me know that someone out there is reading, and inspire me to write some more – and most importantly be consistent!